Katie Dubow is the Creative Director at Garden Media Group. A trend spotter and passionate gardener herself, Katie shares an overview the 2017 Garden Trends Report! Every year Garden Media Group produces a fantastic trend report on the state of gardening for the coming year. In this year’s report, there are eight trends that inspire clean gardening which, thanks to technological advances and consumer demand, can happen 365 days-a-year. #Grow365
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“Don't judge each day by the harvest you reap but by the seeds that you plant.”
― Robert Louis Stevenson.
Before we start chatting about the 2017 Garden Trends report, why don’t you tell us about yourself and what you do for Garden Media Group?
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Garden Media Group has published this garden report annually since 2001. How much work goes into producing the report and how are you able to spot trends?
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What’s some of the thinking that goes behind the report titles every year? This year it’s Grow 365.
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Out of the constellations of options available, it was a beautiful crop of succulents that made the cover of the report for 2017. What prompted that choice for the cover?
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Let’s walk through the seven main points that make up the Garden Trends report. The first trend has to do with something you refer to as Peak Season. How has technology affected our ability to grow 365 days-a-year?
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The next trend is something you call Wellness Hotspots. This whole area is really the counterpoint to our high tech lives, isn’t it?
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I got a little tense when I read about trend three - Tidy Gardens. This reminded me of the whole decluttering craze for the home. Is it making its way out to the garden now?
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You offer 8 Pillars to tidy up garden spaces. Would you walk us through them?
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Clean Gardening is the fourth trend. The number of people that are drawn to Clean Gardening every year – THANK GOD – continues to grow. Why don’t you define this for us and then share some of the ways we can make our gardens safer.
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The Fifth trend, Uber-izing Gardening, made me laugh! You see big changes thanks to things like subscription services and on-demand gardening services. How are these offerings going to change the way we garden?
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Trend 6 is a little sassy. You call it Buzz Off and it’s all about mosquitos. Dealing with mosquitos is a big deal and it’s a big challenge for our country. We’ve got a lot of educating to do in this area, don’t we?
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The last trend is about creating a gardening culture in the US, you call it Gardening Love. In this trend you put the spotlight on two major organizations committed to uniting industry professionals, scientists, and more. Let’s profile each of them.
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Why don’t we wrap up by telling folks how they can find out more about the 2017 Garden Trends Report and how they can contact you.
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OPCOM Farm’s - GrowBox
The Davey Tree Expert Company - They pioneering research from RJ Laverne
The Life-Changing Magic of Tidying Up by Marie Kondo
BrazelBerries - Company that offers berry shrubs
The Espoma Organic Company’s Safe Paws
National Initiative for Consumer Horticulture
Seed Your Future
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Still Growing is one of the reliably informative gardening podcasts from North America. The format consists of an intro (personal gardening status chat, seasonal remarks), an extended interview with a guest, and an outro with funny outtakes, side remarks, and some chatter (poems, readings) from the host's children. The podcast is focused on reliable knowledge - the guests are typically experts like academics, master gardeners, gardening entrepreneurs or public garden leaders. The intro and especially the outro give it a homey feel. Given I live in the high northern region, just a little below the Polar Circle, I'm always looking for more cold-weather oriented gardening information. Jennifer Ebeling is in Minnesota, so that's helpful to me! Vegetable gardening (my main interest) gets a good share, but is not predominant. Most topics transcend your specific gardening interest and are applicable to many styles: landscaping principles, vermicomposting, greenhouses. The episodes are typically an hour long, which is just fine for me.
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